I was listening to sports radio this morning when I noticed something incredible. Yup its that on going catch phrase that we have been hearing for the past 20 years, The Shane Company, now you have a friend in the diamond business. Fucking geniouses in the Shane Company's marketing department. Playing this add on sports radio, to a whole bunch of guys that eventually will have to buy a ring to tie the knot. With none of them having a shred knowledge about diamond rings. Then they drop the key line on you "free life time gaurantee", it's just like buying a car. I bet all the guys are thinking, Who needs Tiffany's when you have the Shane Company.